Our philosophy:

Your foundations are everything

It’s pretty simple: If your brand, content, or website are weak, your marketing tactics will be too.

But here’s the good news: Even if you don’t know much about marketing, you can take control of your foundations. If anyone can set them up the right way, it’s you. Plus, investing in them saves you time and money down the road.

Keep reading…

Meet your marketing foundations

BRAND

Your brand identity is a strategic mix of who you are, what you do, and (most importantly) why you do it. This mix shows up in aligned branding and messaging that reinforce what your brand is all about.

This is the first and most important building block that, if not established, will cause issues with your content, website, and beyond.

Questions we can help you answer:

  • What’s your brand’s tone + voice?

  • How do you want people to see your brand

  • What’s your brand personality?

CONTENT

Your content is your brand story. Identifying what content best represents your brand, how it relates to your audience, and aligning it with your goals is an absolutely essential foundation.

Unfortunately, content is often overlooked when folks skip right to worry about where and how the content will be distributed via platforms like email and social media.

Questions we can help you answer:

  • What photos align with your brand?

  • How can language be used to represent your brand?

  • How can content convey the brand personality?

WEBSITE

Your website is the most important place to express your brand and content. It’s your 24/7 marketing team! Make sure that it’s working hard to tell your story.

Complexities of functionality, navigation, and user experience require careful consideration to make sure that your website is working hard to curate actions that support your business and your mission.

Questions we can help you answer:

  • What landing pages will serve as an entry point to your site? (spoilers: it’s not your homepage)

  • How do you want users to navigate through your site?

  • What functionality is need now and in the future? Does your platform support it?

Pro-tips

Don’t outsource the work until you do the internal work

Your contractors are going to be looking to YOU to provide the context and direction for what they create. No one understands your mission or values better than you. All you need is a structure and some guidance so you can:

  • Delegate marketing work effectively to staff, volunteers, and freelancers

  • Feel confident in how you present your organization and how it aligns with your goals

  • Make better marketing decisions when things change

Invest in your foundations now, save time + money later

This is the best part. When your foundations are solid, you’ll be able to streamline the rest of your marketing.

Creating systems that are built around your foundations makes it easier for anyone you work with to understand the core of your organization and help you communicate.

This work is an investment that will pay you back overtime. The time and resources are well worth the effort if it’s means making your work more streamlined and effective in the long term.

There you have it.

Our philosophy isn’t fancy, it’s just logical. Our job is about helping solidify your foundations so that you can take control of your marketing.

Curious about how we can help you?